Mastercard report: teens increasingly trust AI recommendations over friends and parents
A Mastercard report points to a generational shift among consumers, with teens possibly trusting AI recommendations more than those from friends or parents. The report shows the role of AI in the shopping process.
Who is affected and how
- parent
- AI recommendations also shape teenagers' purchasing decisions.
- teacher
- Critical handling of AI recommendations is also a topic for media literacy education.
Sources
- Teens start to trust AI recommendations more than friends, parents - Retail Diveretaildive.com · Sep 14, 2026
- Increasingly, Teens Trust AI Over Friends for Shopping Recommendationssheknows.com · Sep 14, 2026
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